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First advertising for Iceland next year.

PostPosted: Tue Jul 26, 2016 7:49 pm
by ralphhardwick
So, the trips are definitely on. However, following the recce, it was obvious that the 'long weekend' concept just wasn't going to fly. The trips will now be 7 days (Sunday to Sunday) and will cover a much wider area.

The dates and prices have yet to be bottomed out, but I shall publish them here first. There will be, at least two trips in July and, possibly, a special trip in September.

With the help of Derek I have been able to put together a short video of some of the sights that the clients can expect to see.

The video is best viewed in 1080 HD and is a bit rough and ready, but hopefully it gets the message across. Once again Thanks to Derek for being an excellent camera man :thumb:


Re: First advertising for Iceland next year.

PostPosted: Tue Jul 26, 2016 10:04 pm
by Smeggypants
ralphhardwick wrote: The trips will now be 7 days (Sunday to Sunday) and will cover a much wider area.





Will clients bring their own amphetamines or are they included in the price?

First advertising for Iceland next year.

PostPosted: Tue Jul 26, 2016 10:04 pm
by Smeggypants
I'll watch video later, I've got no sound at the moment

Re: First advertising for Iceland next year.

PostPosted: Tue Jul 26, 2016 11:05 pm
by ralphhardwick
Smeggypants wrote:
ralphhardwick wrote: The trips will now be 7 days (Sunday to Sunday) and will cover a much wider area.





Will clients bring their own amphetamines or are they included in the price?




I said all inclusive so I suppose I will have to find the local purveyors of hallucinagenics. Otherwise how can I ensure a good 'trip'? :roll:

First advertising for Iceland next year.

PostPosted: Wed Jul 27, 2016 1:06 am
by Smeggypants
Just watched the video. After seeing all the wonderful pics, it didn't really excite me that much.

I think the video should be edited like you edit stills to give the scenary more pop. Plus it all seemed to be shot in midday light, which isn't as alluring as early morning or evening light.

In short: I'd buy a trip from the pics posted in the various threads, but not from the video.

First advertising for Iceland next year.

PostPosted: Wed Jul 27, 2016 5:18 am
by walkeja
Being pedantic, Sunday to Sunday is eight days! :)

Re: First advertising for Iceland next year.

PostPosted: Wed Jul 27, 2016 7:21 am
by ralphhardwick
walkeja wrote:Being pedantic, Sunday to Sunday is eight days! :)



The flights are at 9 o'clock in the morning. I'm happy to claim the first Sunday as we will be on the road, and snapping, by 10. Unlike other tours I don't feel happy to claim the last day when all it consists of is a 20 million minute drive to the airport. I shall describe it better on the website.

Smeggypants wrote:Just watched the video. After seeing all the wonderful pics, it didn't really excite me that much.

I think the video should be edited like you edit stills to give the scenary more pop. Plus it all seemed to be shot in midday light, which isn't as alluring as early morning or evening light.

In short: I'd buy a trip from the pics posted in the various threads, but not from the video.



Fortunately there will be plenty of images to accompany the video. With the limited time that we had and the distance we needed to cover we couldn't invest that much time in shooting video. As such it was just shot as we went along.

My video editing skills aren't on a par with my image editing :oops:

Re: First advertising for Iceland next year.

PostPosted: Wed Jul 27, 2016 9:38 am
by aliengrove
Smeggypants wrote:
ralphhardwick wrote: The trips will now be 7 days (Sunday to Sunday) and will cover a much wider area.





Will clients bring their own amphetamines or are they included in the price?



:howl: I don't think Ralph is planning quite the same schedule, ie I think sleep might be factored in....but I am sure for those clients wishing to bring their own stimulants there will be plenty of early morning and late evening photo opportunities near the camp sites if they don't want to sleep. :D

First advertising for Iceland next year.

PostPosted: Wed Jul 27, 2016 1:13 pm
by ralphhardwick
Having been torn to shreds by Smeggy :wink:

I have revisited my video and tweaked the saturation a bit. Hopefully this is slightly better:



I am feverishly working on the website.

First advertising for Iceland next year.

PostPosted: Wed Jul 27, 2016 1:46 pm
by Smeggypants
Well it's just the same but more saturated.

I'd say unless you can get a video produced that's as professional and awe inspiring as the stills it's probably best to postpone a video as part of the marketing until such time as that can be achieved. Lest you do more harm than good.

Perhaps when a few trips have been made and enough footage shot in good lighting conditions and compositions have been amassed you could do it. Perhaps hire a drone to get some footage as well.

First advertising for Iceland next year.

PostPosted: Wed Jul 27, 2016 4:00 pm
by punkrockemo
Im inclined to agree with smeggy on this, some additional thoughts

- The blub at the begining about reaserching route does fill me with confidence, it may work for this forum but i am assuming this trip will be expensive so would want to see something more professional spunding and reasiuring.
- The music is a bit to fast and punchy for the fottage.
- Its to long for a promotional video
- Include some stills from the last trip that might inspire.

Hope thats usefull

First advertising for Iceland next year.

PostPosted: Fri Jul 29, 2016 7:47 am
by ralphhardwick
Thanks for the comments.

Sometimes you can get so tied up in something that you lose objectivity.

I think you're both right. However I do have a plan to use the footage in another way. So all is not lost.

The cost, in time and effort to prepare something more 'professional' would rule out doing something before the tours begin. However I might be able to do something while we're there next year.

First advertising for Iceland next year.

PostPosted: Fri Jul 29, 2016 11:10 am
by richandfleur
An aspect I haven't seen mentioned is the video doesn't show anyone taking photos?
If this is a photo tour, don't forget to grab some content next time of you all setting up cameras, and getting some guidance etc.

Editing wise, less is more. Don't dwell on a boring shot. And agree with a blurb that says simply 'proven researched locations and itineraries', rather than we tried it once and next time will be better, or words to that effect. Fill them with confidence :thumb:

First advertising for Iceland next year.

PostPosted: Sat Jul 30, 2016 4:25 pm
by ralphhardwick
Richard, thanks for the comments. :thumb:
Once I get the trips up and running I shall try and capture a few scenes of the guests and I may even try an on-screen interview.
I will have a lot more time then.
Meantime I have found a use for the current footage which I think suits it quite well.
I shall reveal more in the next few days.

First advertising for Iceland next year.

PostPosted: Sat Jul 30, 2016 5:00 pm
by JohnX
"Capture Light"? Bit close to David Noton's "Chasing the Light"?

Might be worth taking advice, even touching base with DN to ensure there's no risk of "Capture Light" being viewed as passing off?